The customer base in the insurance industry is gradually expanding, while the base of new customers is increasingly decaying, leading to a moderation in performance growth. To maintain further growth in the insurance sector, there is an urgent need to conduct multiple rounds of value mining from existing customers.

| Solution Introduction

The Newdawn Service Expansion System transforms the traditional insurance marketing model. Unlike the traditional offline "one-to-one" marketing approach, it solves issues such as inconsistent marketing strategies among agents, one-sided information analysis, and vague customer profiles. It relies on the necessary support systems for current insurance operations (insurance core system, personnel management system, marketing system, reporting system), achieving a high degree of integration.

It realizes full-link digital management of the sales process, provides real-time insight into frontline marketing dynamics, promotes the construction of a standardized customer service platform, and supports the promotion of the new Service Expansion Basic Law.

| Solution Advantages

The system overall adopts a microservices architecture design, implemented using the Spring Cloud framework. Under the premise of limited decomposition, it meets the flexible and changing business needs of the business end. The front-end processor uses the Netty framework, communicates with banks based on sockets to complete protocol conversion and message exchange, and provides robust security policies and mechanisms (such as message encryption/decryption). Load balancing techniques are used to address high concurrency issues in the project, Redis caching technology is employed to enhance the efficiency of requests and responses to banks, and interactions with other peripheral systems within the insurance company are conducted using Hessian or HTTP interfaces to reduce coupling.

| Application Scenarios

Primarily used for service expansion channel field staff to work effectively on the APP (APP end - meaning within the APP), achieving functional portalization and convenience, unifying functional entry points. It integrates business operations, information queries, and process applications, effectively improving the sales efficiency of field staff.

| Application Platform Introduction

● Personnel Management

● Smart Attendance

● Renewal Business Development

● Customer Management

● Commission Accounting

● Data Analysis

● AI Intelligent Collection